We believe that discovering and serving the needs of human users – your brand’s audience – is the single most valuable thing a website design company can do for you as a partner.
But to be clear, we don’t believe in putting feel-good interactions ahead of the bottom line.
Brands are increasingly competing on customer experience even more than price or product. Our job is to deliver that great experience and keep you competitive. But it’s also our job to combine the art of great design with the science of driving conversions and encouraging the right actions at the right time.
We know you’re not just looking for an amazing website designer and hosting company (although we have those). You’re choosing a partner to help guide you through the process and realize your business goals. And we’re passionate about a collaborative process that uncovers your brand’s story and ensures that story told in the most compelling way possible.
A People-Centered Philosophy
Design trends come and go. Simmons web design has been around long enough to see skeuomorphic design, flat design, parallax, long scroll pages, brutalism, drop shadows, mobile design, Flash animation, and the rise and fall (and rise again) of the gradient. We keep up with the trends, but we try to see past them and focus on people.
Before we’ve even designed a pixel, we’re seeking to understand our users and make decisions based on how they think and what they want. That means audience research and a robust digital strategy is an integral part of our web design process.
As a web design agency, we know how easy it is to be so focused on selling your wares that your audience gets sidelined. But if you’re going to ask people to reach deeper into their pockets or take a chance on your brand, meeting them on their terms is how you get there. That’s why now more than ever, any brand needs a website that caters to the user and provides real human experiences.